ADLERHERZEN is BrandEx winner 2026 – finalist in "Best Brand Activation"

The final ranking— gold, silver, or bronze —will be announced live at boe international in Dortmund on January 14, 2026.
The project will be discussed during the live jury session in Hall 5 (11:00 a.m.–4:00 p.m.); the session can be followed on site and via livestream.

ADLERHERZEN combines soccer, theater, and passion from Frankfurt and sees itself as a declaration of love for Eintracht, its fans, and the city. The final nomination underscores that storytelling, staging, and community power also play a central role in a specialist legal competition.

Thanks to everyone involved

Special thanks go to everyone involved in making ADLERHERZEN possible— on stage, behind the scenes, and in front of the camera. An idea has blossomed into an experience that is now being presented on one of the most important platforms for live communication.